Advanced Course in Digital Marketing

Module 1

The Digital Economy

Digital is Changing Business Models

Module 2

Marketing Principles

Marketing Pillars & Marketing Strategy Framework

Module 3

Rise of Digital Marketing

Importance of Digital Channels in Marketing

Module 4

Introducing DMMF

Framework to Study Digital Marketing Mix

Module 5

Website Essentials

Role of Websites in Digital Marketing

Module 6

WordPress Websites

Create Websites Faster with WordPress

Module 7

Content Marketing

Quality Content Drives Audience Engagement

Module 8

Content Creation

Tools & Techniques for Creating Content

Module 9

WordPress Dashboard

Overview of WordPress Platform

Module 10

Working With WordPress

Adding Pages & Content to Website

Module 11

Launching the Website

Final Tweaks before Website Launch

Module 12

Web (Google) Analytics

Monitor & Improve Website Performance

Module 13

Search Engine Marketing

Understand Search Engine Characteristics

Module 14

Implement SEO Techniques

Improve the SEO Ranking of Websites

Module 15

Google Web Console

Monitor Your Website with Google Console

Module 16

Pay Per Click Campaigns

Start PPC Advertising on Google Ads

Module 17

Social Media Marketing

Strategy, Approaches & Best Practices

Module 18

The Meta Platform

Facebook, Instagram & WhatsApp

Module 19

The Google Universe

Google Business, Classroom, Meet & YouTube

Module 20

Other Social Platforms

Twitter, Quora, LinkedIn & Others

Module 21

Email Marketing

Build and Target a Loyal Email Following

Module 22

Monetizing Content

Techniques to Learn & Earn with Content

Module 23

Affiliate Marketing

Understand the Affiliate Ecosystem

Module 24

eCommerce Marketing

Achieve More Sales with eCommerce

Module 25

ORM & Mobile Marketing

The Future of Digital Marketing

Module 26

Course Conclusion

Digital Trends & Marketing Strategies

Module 27

Course Evaluation

Project Submission & Online Exam

Module 28

Mentoring Sessions

Weekly Live Mentoring and Q&A Sessions

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Course Format

The Advanced Course in Digital Marketing is a three months 100+ hours course, with weekly live Q&A and Mentoring sessions, designed to equip participants with the tools and techniques necessary to succeed in practical digital marketing. Participants are encouraged to work on a live project in virtual groups for maximum benefits.

Duration: 3 Months/ 13 Weeks
Weekly Live Online Mentoring (Q&A) Sessions
Live Capstone Project (Recommended)
Virtual Project Groups
Access to Online Job Portal & Career Marketplace
400+ On-Demand Videos & Audios
25+ Hours Rich Multi-Media Content
250+ Recommended Reading Articles
1000+ Quiz Questions
Assignment Submissions & Quizzes
Proctored Exam
Digital Dojo's 'Certificate of Merit'
Vibrant "Dojopreneur" Community
Lifetime Access to Latest Course Content
Guided Learning Schedule
Practical Examples & Case Studies

Who is this course for?

The Advanced Course in Digital Marketing is ideal for those who have a desire to learn digital marketing but cannot attend a full fledged live course due to multiple reasons. By following a dedicated & disclipined schedule, combined with mentoring sessions, more than 90% of our participants have mastered Digital Marketing through this course.

Managers & Working Professionals
- Enhance your resume for promotions or rich career shifts by acquiring digital marketing knowledge & skills.
Business Owners & Entrepreneurs
- Generate leads for your firm through effective implementation of digital marketing tools & techniques.
Aspiring Start-Up Founders
- Learn all the practical nuances of digital marketing before embarking on an entrepreneurial journey.
Solopreneurs & The Self-Employed
- Implement yourself, different digital marketing ideas and techniques, resulting in good savings every month.
Digital Nomads & Freelancers
- Earn a decent income per month, by offering outcome driven, high demand freelance services in digital marketing.
Aspiring Moms & Housewives
- Take a step towards financial independence by learning the high demand digital marketing skills.
Final Year Students
- Learn the digital marketing tools & techniques to help with your student or entrepreneurial projects.
Fresh Graduates
- Prepare yourself for an entrepreneurial journey through the practically oriented coursework.

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How long will I have access to the course content?

All courses come with lifetime access. Any revision to the course content, is made available to existing participants at no extra cost. We want our participants to continuously learn, without the burden of paying extra fees each time.

Why should I choose Digital Dojo?

We assure digital skills through a complete learning ecosystem – great course and a tough evaluation mechanism. The entire course has been curated through our 10+ years of our entrepreneurial journey - the learning curves, the mistakes we made and how we succeeded. We bring you our journey - consolidated as a strategic & practical course for your benefit.

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Sachin Sadare makes learning digital marketing a child’s play.

With a Master’s Degree in Management from Melbourne Business School, Australia & Rotterdam School of Management, Netherlands – Sachin has more than 25+ years of hi-tech industry experience. Having worked globally for some of the top multi national companies, Sachin now consults some big industry names in digital marketing.

A huge chunk of Sachin’s time is spent in developing digital marketing courses that benefit people from various industries, functions, roles & diversities. A practical approach to training – is the USP of Sachin’s teaching methodology, as well as his course content. The course curriculum is designed through the practical experiences gained by Sachin.

Sachin is an adjunct professor & visiting faculty of digital marketing and entrepreneurship at some top management institutes.