Diploma Program in Digital Marketing

Module 1

The Digital Economy

Digital is Changing Business Models

Module 2

Marketing Principles

Marketing Pillars & Marketing Strategy Framework

Module 3

Rise of Digital Marketing

Importance of Digital Channels in Marketing

Module 4

Introducing DMMF

Framework to Study Digital Marketing Mix

Module 5

Website Essentials

Role of Websites in Digital Marketing

Module 6

WordPress Websites

Create Websites Faster with WordPress

Module 7

Content Marketing

Quality Content Drives Audience Engagement

Module 8

Content Creation

Tools & Techniques for Creating Content

Module 9

WordPress Dashboard

Overview of WordPress Platform

Module 10

Working With WordPress

Adding Pages & Content to Website

Module 11

Launching the Website

Final Tweaks before Website Launch

Module 12

Web (Google) Analytics

Monitor & Improve Website Performance

Module 13

Search Engine Marketing

Understand Search Engine Characteristics

Module 14

Implement SEO Techniques

Improve the SEO Ranking of Websites

Module 15

Google Web Console

Monitor Your Website with Google Console

Module 16

Pay Per Click Campaigns

Start PPC Advertising on Google Ads

Module 17

Social Media Marketing

Strategy, Approaches & Best Practices

Module 18

The Meta Platform

Facebook, Instagram & WhatsApp

Module 19

The Google Universe

Google Business, Classroom, Meet & YouTube

Module 20

Other Social Platforms

Twitter, Quora, LinkedIn & Others

Module 21

Email Marketing

Build and Target a Loyal Email Following

Module 22

Monetizing Content

Techniques to Learn & Earn with Content

Module 23

Affiliate Marketing

Understand the Affiliate Ecosystem

Module 24

eCommerce Marketing

Achieve More Sales with eCommerce

Module 25

ORM & Mobile Marketing

The Future of Digital Marketing

Module 26

Course Conclusion

Digital Trends & Marketing Strategies

Module 27

Course Evaluation

Project Submission & Online Exam

Module 28

Career Mentoring

Career Guidance, Coaching & Mentoring

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Course Format

The Diploma Program in Digital Marketing is a six months, 300+ hours program, with live sessions, designed to ensure complete practical understanding of digital marketing concepts. Participants work on creating a digital marketing portfolio using the latest real-world tools and techniques. Partcipants can also opt for the add-on 3 Months (600 Hours) "Guaranteed Paid Internship Program".

Duration: 6 Months/ 26 Weeks
Thrice a Week: Live Classroom/ Online Sessions
Project Groups: Digital Marketing Portfolio Creation
Optional: Paid Internship Program (3 Months/ 600 Hours)
Live Capstone Project
Access to Online Job Portal & Career Marketplace
100% Job Assistance & Career Guidance
400+ On-Demand Videos & Audios
25+ Hours Rich Multi-Media Content
250+ Recommended Reading Articles
1000+ Quiz Questions
Assignment Submissions & Quizzes
Proctored Exam
Digital Dojo's 'Certificate of Merit'
Government Authorized Certificate
Vibrant "Dojopreneur" Community
Lifetime Access to Latest Course Content
Guided Learning Schedule
Practical Examples & Case Studies
Free Hosting & Subdomain for One Year

Who is this course for?

The Diploma Program in Digital Marketing is ideal for students, aspiring teachers, young working professionals, aspiring moms & freelancers who are looking to enhance their profile with a course that imparts the best digital marketing knowledge. Additionally, the government approved 'Diploma' certificate is a big advantage in finding the best available opportunity.

Students & Fresh Graduates
- Prepare for a digital marketing career with the 300+ hours, practically oriented, Diploma Program.
Career Focused Young Professionals
- Build a strong resume by learning the tools & techniques to master digital marketing.
Aspiring Teachers, Trainers & Coaches
- Learn all the practical nuances of digital marketing before embarking on a successful coaching journey.
Solopreneurs & The Self-Employed
- Implement yourself, different digital marketing ideas and techniques, resulting in good savings every month.
Digital Nomads & Freelancers
- Earn a decent income per month, by offering outcome driven, high demand freelance services in digital marketing.
Aspiring Moms & Housewives
- Take a step towards financial independence by learning the high demand digital marketing skills.

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How long will I have access to the course content?

All courses come with lifetime access. Any revision to the course content, is made available to existing participants at no extra cost. We want our participants to continuously learn, without the burden of paying extra fees each time.

Why should I choose Digital Dojo?

We assure digital skills through a complete learning ecosystem – great course and a tough evaluation mechanism. The entire course has been curated through our 10+ years of our entrepreneurial journey - the learning curves, the mistakes we made and how we succeeded. We bring you our journey - consolidated as a strategic & practical course for your benefit.

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Sachin Sadare makes learning digital marketing a child’s play.

With a Master’s Degree in Management from Melbourne Business School, Australia & Rotterdam School of Management, Netherlands – Sachin has more than 25+ years of hi-tech industry experience. Having worked globally for some of the top multi national companies, Sachin now consults some big industry names in digital marketing.

A huge chunk of Sachin’s time is spent in developing digital marketing courses that benefit people from various industries, functions, roles & diversities. A practical approach to training – is the USP of Sachin’s teaching methodology, as well as his course content. The course curriculum is designed through the practical experiences gained by Sachin.

Sachin is an adjunct professor & visiting faculty of digital marketing and entrepreneurship at some top management institutes.