Why Choose Digital Dojo over Google Certification?

Why Choose Digital Dojo over Google Certification?

Before we dive into the topic of why you should choose us over Google Certification, let us understand what is DDLP and What is Google certification!

DDLP (Digital Dojo Learning Platform) is an ecosystem where you can learn digital marketing right from basics to more advanced topics! At Digital Dojo, we consider Digital Marketing as a holistic philosophy and not just some part of the whole!

Google Certification is the official evaluation conducted by google on how well you manage Ads, Analytics & other Google platforms. It tests your knowledge of Google Platforms and associated best practices. Google certification definitely helps to get introduced to a digital marketing agency.

To get certified for Google Ads, you need to clear two tests. The first one is the Fundamentals exam, which is also mandatory for everyone to clear! You can choose the second exam based on your preference & liking!

You can choose the second exam from Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, and Shopping Advertising. You are required to pass at least one of these, but you can clear as many as you like. Similarly Google Certification in available for Anlaytics & other Google based platforms. 

People often believe that after getting Google certification – they are certified professional digital marketers! Sorry to burst your bubble. Digital Marketing is not only about Google Ads or Google Analytics! There is SEO, SMM, Content Marketing etc. Google will never test you on your Facebook or LinkedIn skills. Google doesn’t provide certification that test the holistic digital marketing concepts.

The other day, Mahesh (prospect student) came to us and said “I am a Google Certified Digital Marketer!”. To test his knowledge, I just asked him some random digital marketing questions! And he failed to answer most of them! Why was that? We tried to find out the missing links!

While there are many pros of getting certified for Google Ads or Google Analytics, there are also some loopholes! Let’s go over some of the reasons why getting certified by Google has some gaps to be fill!

First thing that comes to mind on Google Certification is “ANYONE CAN CHEAT DURING THE EXAM”. We are not saying you will, we are just saying that it’s a likely option (that cannot be disregarded). Since there is no way for Google to control what you are doing during the exam, you can just open up another tab or laptop or mobile and find answers to the google questions.

There are so many institutes that promise five certifications at the end of the course – all Google certifications that can actually be given with some self-study preparation from the comfort of our home!

During the google certification exam, one can just open another window/ device to check if the answers are correct! And Google does not even notice it!

Even though (presumably) most people will not go through the route of cheating, it remains a possibility. Even if you successfully pass the test on your own merit, there will be others who cheat. The value of your grade is, unfortunately the same as theirs – in the eyes of a potential employer.

That is not the case with “DDLP” (Digital Dojo Learning Platform). We don’t promise you five certifications from Google, but we will teach you everything from Google Ads to Google Analytics to Social Media Marketing to Email Marketing & everything around it. Our online exams are proctored which means there is no chance that anyone can cheat!

We do not issue five certificates but our one certificate is enough for anyone to know your worth as a digital marketer.

Another gap in getting certified from Google is that “It just gives you a driver’s learning license”.

For the most part, getting any type of learning license means that you merely passed the theoretical part of the exam. In reality, you probably don’t have many of the skills required to be fully proficient in the activity you took the test for.

Just think about it, how many years of driving experience did you have before you started feeling comfortable as a driver?

At DDLP, you need to run your PPC campaigns live, because at Digital Dojo – we believe in practical knowledge rather than just a theoretical one!

A Google Ads certification means that you know the basics of PPC campaigns and the Google Ads platform. To clear the test, you don’t even need hands-on experience of managing a single campaign. Google Ads certification provides you with the basic knowledge in PPC management. To gain practical knowledge, you need to get your hands dirty and try out a few campaigns by yourself.

This leads to another gap in the learning experience! Since there is no practical focus, you don’t get a chance to clear your doubts. Most importantly, no one is available to clear your doubts! You have to search for the answers online or ultimately enroll in some course to clear your doubts.

If you enroll in Digital Dojo’s “Professional Course in Digital Marketing”, you can clear your doubts about everything in the live sessions with your expert trainer. You can clear your doubts on any topic related to digital marketing. We certify you for your holistic digital marketing skills.

We all know that Google certification will only certify you for the Google platforms and not for Facebook or LinkedIn. And vice versa.

We also know that digital marketing or advertising can change drastically within a year so it would be extremely necessary to revise your knowledge periodically.

We can’t always go to different platforms to renew our certificates. Digital Dojo’s “Professional Course in Digital Marketing” is one place where you can learn Facebook Marketing, LinkedIn Marketing & Google Marketing. This will also save you time and energy! With Digital Dojo, you get Life Time Access to our course! Enroll once and you can access our course content for free for your lifetime. At Digital Dojo, we update our course content periodically, according to the changes in digital marketing world. You will get notified every time we update our course content. And then you can learn new things about Facebook marketing, Google Marketing, LinkedIn marketing, Content Marketing and more through one common platform.

Another gap with Google, Facebook and LinkedIn certifications is that they don’t give you any task or a project to check your knowledge & practical understanding. Whereas at Digital Dojo, we assign a live project to everyone – just to make sure that concepts are completely clear. Our evaluation is based on it.

When you go for an interview as a digital marketer, your certificates won’t matter that much but your practical knowledge will matter the most!

Having “X” number of certificates from multiple platforms will not give you as much credibility as having one certificate with demonstrable practical knowledge. We will test you for the knowledge & skills that matter the most.

Digital Dojo issues you a block chained certificate after completing the course evaluation that includes the proctored exam and project report. Any interviewer can just click on the link and verify the work done during the course at Digital Dojo.

Digital Marketing is not an in-depth subject in most of the formal education system. Making a career without having complete knowledge is a risky proposition.

If you want to make a career in digital marketing or you want to create digital marketing strategy for your business or you are looking to build a digital marketing team, then just having google certification will not help. Having in-depth knowledge about digital marketing will.

Make the right choice! Go for the practical knowledge to solve real-life digital marketing problems. 

Digital Dojo has flagship courses – “Foundation Course in Digital Marketing” & “Professional Course in Digital Marketing”. These courses have helped people either make a career in digital marketing or solve their business pain points with digital marketing.

Digital Dojo is here to help!

The blogs on this website are written and managed by DigitalDojoOU.